Advanced Typography / Final Compilation & Reflection
22.4.2024 - 23.7.2024 / Week 1 - Week 14
Bong Sue Zhiun / 0366866
Advanced Typography / Bachelor of Design ( Hons ) in Creative Media
Final Compilation & Reflection
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TABLE OF CONTENTS
Final Submission
1. Task 1 / Exercises
2. Task 2 / Key Artwork & Collateral
Quick link to:
SUBMISSION
Task 1 / Exercises
Final Task / Exercise 1 : Typographic Systems
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| Fig.3.1.16 Final Axial System ( JPEG ) , Week 2, 1.5.2024 |
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| Fig.3.1.17 Final Radial System( JPEG ) , Week 2, 1.5.2024 |
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| Fig.3.1.18 Final Dilatational System( JPEG ) , Week 2, 1.5.2024 |
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| Fig.3.1.19 Final Random System ( JPEG ) , Week 2, 1.5.2024 |
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| Fig.3.1.20 Final Grid System ( JPEG ) , Week 2, 1.5.2024 |
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| Fig.3.1.21 Final Transitional System( JPEG ) , Week 2, 1.5.2024 |
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| Fig.3.1.22 Final Modular System( JPEG ) , Week 2, 1.5.2024 |
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| Fig.3.1.23 Final Bilateral System( JPEG ) , Week 2, 1.5.2024 |
Fig.3.1.24 Final Typographic System ( PDF ) , Week 2, 1.5.2024
Final Task / Exercise 2A : Finding Type
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Fig.3.2.16, Image , Week 3, 9.5.2024
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Fig.3.2.17, Extracted Letterform , Week 3, 9.5.2024
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Fig.3.2.18, Reference Font , Week 3, 9.5.2024
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Fig.3.2.19, Final Letterform , Week 3, 9.5.2024
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Fig.3.2.20, Original Extraction & Final Letterform , Week 3, 9.5.2024
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Fig.3.2.21, Final Task / Exercise 2A ( PDF ), Week 3, 9.5.2024
Final Task / Exercise 2B : Type & Play
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Fig.3.2.34 Image + Extraction , Week 4, 15.5.2024
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Fig.3.2.35 Reference Type , Week 4, 15.5.2024
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Fig.3.2.36 Process from Extraction to Reference to Refinement, Week 4, 15.5.2024
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Fig.3.2.37 Initial Extraction + Final Refinement , Week 4, 15.5.2024
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Fig.3.2.38, Final Poster ( JPEG ), Week 4, 15.5.2024
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Fig.3.2.39, Final Task / Exercise 2B ( PDF ), Week 4, 15.5.2024
Task 2 / Key Artwork & Collateral
Final Task 2A : Key Artwork
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| Fig.3.1.16. Black wordmark on white background, Week 7, 5.6.2024 |
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| Fig.3.1.17. White wordmark on black background, Week 7, 5.6.2024 |
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| Fig.3.1.18. Colour palette, Week 7, 5.6.2024 |
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| Fig.3.1.20. Wordmark in the lightest shade on the darkest shade, Week 7, 5.6.2024 |
Fig.3.1.21. Final Task 2A ( PDF ), Week 7, 5.6.2024
Final Task 2B : Collateral
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| GIF.3.3. Final Animated Key Artwork , Week 7, 5.6.2024 |
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| Fig.3.2.17. Collateral 1- Scented Candle, Week 7, 5.6.2024 |
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Instagram link: https://www.instagram.com/b.ong_?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
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| Fig.3.2.21. GIF , Week 7, 5.6.2024 |
| Fig.3.2.22. Final Task 2B / Collateral ( PDF ) , Week 7, 5.6.2024 |
Task 3 / Type Exploration & Application
Final Task 3 / Type Exploration & Application
Final Font Design
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Fig.3.6.1 Final Font Design, Week 14, 23.7.2024
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Downloadable font link: https://drive.google.com/file/d/1jQewMJQfNEeHmhC_Jykse1atQb2VmasV/view?usp=drive_link
Font tester
Font Application
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Fig.3.6.2 Font Presentation #1, Week 14, 23.7.2024
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Fig.3.6.3 Font Presentation #2, Week 14, 23.7.2024
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Fig.3.6.4 Font Presentation #3, Week 14, 23.7.2024
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Fig.3.6.5 Font Presentation #4, Week 14, 23.7.2024
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Fig.3.6.6 Font Presentation #5, Week 14, 23.7.2024
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Fig.3.6.7 Final Font Presentation ( PDF ) , Week 14, 23.7.2024
Font Application
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Fig.3.6.8 Font Application #1, Week 14, 23.7.2024
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Fig.3.6.9 Font Application #2, Week 14, 23.7.2024
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Fig.3.6.10 Font Application #3, Week 14, 23.7.2024
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Fig.3.6.11 Font Application #4, Week 14, 23.7.2024
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Fig.3.6.12 Font Application #5, Week 14, 23.7.2024
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Fig.3.6.13 Final Font Application ( PDF ) , Week 14, 23.7.2024
REFLECTIONS
Experience: Over the past 14 weeks in Advanced Typography, I've learned a lot and worked on some challenging projects. In task 1, we explored different typographic systems and refined letterforms based on an image. This helped me understand how different type systems impact a design and how to make text and images work together. Task 2 involved creating a key artwork and collateral, like lapel pins and T-shirts. I learned how to design a clear and elegant wordmark. Task 3 required me to create a complete font and apply it in real-world situations. This task was both challenging and rewarding, as it involved sketching, digitising, and using the font in practical designs. Despite feeling very tired, the effort was worth it.
Observations: During the course, I observed that experimenting with different typographic systems is essential for finding the right design approach. The “Type & Play” project made it clear that text and images need to fit together well to create a cohesive design. In task 2, I learned that a good wordmark must look good and be functional for various uses. Task 3 showed me how detailed type design is, requiring consistency and testing in different contexts to ensure the font works well. Feedback from others was crucial in improving my designs and taught me that design is an ongoing process of making adjustments.
Findings: From this course, I discovered that successful typography combines creativity, precision, and practicality. Task 1 taught me how to creatively adapt letterforms. Task 2 showed the importance of a well-designed wordmark for branding. Task 3 emphasised that a typeface needs to be versatile and work well in different situations. Overall, the class helped me understand the complexities of type design and its role in effective visual communication. Even though it was tiring, the experience was invaluable and made the effort worthwhile.
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