Information Design / Exercise 2

10.2.2025 - 23.2.2025  / Week 2 - Week 3 
Bong Sue Zhiun / 0366866
Information Design / Bachelor of Design ( Hons ) in Creative Media
Exercise 2: L.A.T.C.H Infographic Poster





TABLE OF CONTENTS











LECTURE



Week 2 / Type of Infographics

Why infographics are useful?

  • Infographics grab attention and keep people interested.
  • They show ideas visually instead of just using words.
  • Common in design and marketing to share information easily.
  • Make complex topics simple and easy to understand.
  • A great alternative to long text.

  • There are 8 types of infographics:

    1. List infographics

  • Uses a written list to share information.
  • Mostly text-based but highly visual.
  • Eye-catching with various design elements.
  • Helps readers understand information easily.
  • Makes statistics more memorable.


  • Fig.1.1 Example of List Infographics, Week 2, 10.2.2025



    2. Statistical infographics

  • Uses pie charts, bar graphs, and other visuals to show data.
  • Makes information easier to understand by presenting it visually.
  • Includes percentage radials for better clarity.
  • Branded illustrations help grab attention and engage the audience.

  • Fig.1.2 Example of Statistical Infographics, Week 2, 10.2.2025



    3. How-to-infographics

  • Explains how to do something step by step.
  • Great for showing processes like hand washing or workplace setup.
  • Simplifies long text into easy-to-follow visuals.
  • Helps viewers absorb information quickly without feeling overwhelmed.

  • Fig.1.3 Example of How-to-Infographics, Week 2, 10.2.2025



    4. Time infographics

  • Visually appealing, useful, and informative.
  • Can be used for many different things.
  • Uses icons and pictures to show each point.
  • Shows events or steps in a clear timeline format.

  • Fig.1.4 Example of Time Infographics, Week 2, 10.2.2025



    5. Comparison infographics

  • Visually compares different options.
  • Shows differences and similarities side by side.
  • Helps readers understand choices easily.
  • Makes it easier to decide the best option.

  • Fig.1.5 Example of Comparison Infographics, Week 2, 10.2.2025



    6. Map and location infographics

  • Shows location-based information visually.
  • Used by companies and organizations.
  • Helps share demographic data and other location details.
  • Useful for various purposes.

  • Fig.1.6 Example of Map and Location Infographics, Week 2, 10.2.2025



    7. Flowchart infographics

  • Shows information as a step-by-step process.
  • Makes it easy to understand different actions or choices.
  • Keeps people engaged and interested.
  • Feels more personal by guiding users through each step.


  • Fig.1.7 Example of Flowchart Infographics, Week 2, 10.2.2025



    8. Process description infographics

  • Shows the steps and key actions of a process visually.
  • Helps explain technical or complex information.
  • Highlights the most important steps.
  • Breaks down complex ideas into simple, organized parts.

  • Fig.1.8 Example of Process Description Infographics, Week 2, 10.2.2025



    How does the creative process work?

    1. Identify problem
    2. Evaluate data
    3. Define strategies
    4. Storyboard / Prototype
    5. Execution
    6. Deliverable



    Week 2 / L.A.T.C.H Theory

    LATCH Theory

  • Organizing information effectively is a key challenge for UX designers.
  • Even with experience, structuring content for a new website can feel uncertain.
  • Designers often question if the information makes sense and follows the right principles.
  • LATCH theory helps by providing a structured approach to organizing information.

  • Fig.1.9 The L.A.T.C.H System, Week 2, 10.2.2025


    L: Location

  • Organizes information based on location.
  • Creates a clear spatial order.
  • Helps users find information easily.

  • Fig.1.10 Location in the L.A.T.C.H System, Week 2, 10.2.2025



    A: Alphabet

  • Group information in A-Z order.
  • Easy to use since alphabets are widely known.
  • Labels should be clear and match what users expect.


  • Fig.1.11 Alphabet in the L.A.T.C.H System, Week 2, 10.2.2025



    T: Time

  • Organizes information by time or order of events.
  • Commonly used in social media.
  • Helps users see the most recent updates first.

  • Fig.1.12 Time in the L.A.T.C.H System, Week 2, 10.2.2025



    C: Category

  • Most common way to organize website content.
  • Groups information into meaningful categories.
  • Categories should be clear and useful for users.
  • Card sorting helps create effective categories.

  • Fig.1.13 Category in the L.A.T.C.H System, Week 2, 10.2.2025



    H: Hierarchy

  • Arrange information in a specific order.
  • Can be based on size, cost, popularity, etc.
  • Help users compare and find relevant information easily.
  •  
    Fig.1.14 Hierarchy in the L.A.T.C.H System, Week 2, 10.2.2025


    Week 3 / Miller's Law of Memory

    Communication can be messy, with frequent interruptions and misunderstandings that affect how the message is delivered and understood. Miller's law states that short-term memory can hold about seven items for up to 30 seconds.


    Fig.1.15 Miller's Law, Week 3, 17.2.2025


    Miller’s concept of the "magical number seven, plus or minus two" highlights the brain’s limitations in retaining more than seven items at once. When information exceeds this limit, people tend to forget parts of it.

    Fig.1.16 Breaking information into parts, Week 3, 17.2.2025


    The "Paradox of Choice" shows that people find it hard to make decisions when there are too many choices. Breaking information into smaller, simple parts makes it easier for the brain to understand and remember.

    Fig.1.17 Grouping information, Week 3, 17.2.2025

    I realize how limited our short-term memory is and how easy it is to forget information when it’s not shared clearly. I often forget details when too much information comes at once, and breaking things into smaller parts helps me remember better. This also made me see how important clear and organized communication is, especially when working in teams or learning something new. Using simple techniques like grouping information can help us understand and remember things more easily, making communication more effective.




    INSTRUCTIONS






    EXERCISE


    Exercise 2: L.A.T.C.H Infographic Poster

    For this exercise, we'll design an infographic poster using at least four LATCH principles to organize information. Use digital photo editing or illustration software to create the poster. we may reuse images, but we must design additional visuals to complete the final design. The required size resolution for the poster is A4 size.

    For this exercise, we can choose any topic for the gathered information. I want to choose something I have loved since childhood—Disney Princesses. I searched for information about Disney Princesses on Disney Fandom and Wikipedia. During my research, I found that there are official Disney Princesses, so I decided to focus on them.

    I recorded the important information based on the LATCH principle in Google Docs.



    L.A.T.C.H
    L: The real-world countries that inspired each princess
    T: Shows the order of movie release years
    C: Grouped into Classic, Renaissance, and Modern princesses
    H: Important information like the title, categories, and timeline stands out

    After that, I started looking for princess images on Pinterest for my infographic poster. I found an art style I really like, and the artist behind the illustrations is Tamy Morais. However, it only includes 12 Disney Princesses, and the only one missing is Raya from Raya and the Last Dragon.

    Fig.3.1 The illustrations of the 12 Disney Princesses, Week 2, 15.2.2025

    To fix this, I decided to illustrate Raya myself, matching the same art style. I searched for images of Raya and compared them to the original illustrations. Moana’s design looked the most similar, so I used her as a reference. I adjusted the dress and added props to make it look more like Raya.

    Fig.3.2 References I used to illustrate Raya, Week 2, 16.2.2025

    Here is the final illustration of Raya. I added a grain effect to make it look less plain and blend seamlessly with the rest of the illustrations.

    Fig.3.3 Apply grain effect, Week 2, 16.2.2025

    Fig.3.4 Final illustration of Raya, Week 2, 16.2.2025


    For the rest of the princesses, I used Photoshop to remove all the backgrounds.

    Fig.3.5 Remove the backgrounds, Week 2, 17.2.2025

    After cropping out all the princesses, I started planning the layout for the poster. I arranged the princesses by category on the artboard.

    Fig.3.6 Arrangement of the princesses based on their category, Week 2, 17.2.2025

    Then, I thought adding a castle would make the design feel more connected to Disney and the princess theme. So, I searched for illustrated castles on Pinterest. I found one I liked, but it was too blurry. So, I decided to illustrate it myself using it as a reference.

    Fig.3.7 ( Left) Reference ( Right) My illustration, Week 2, 17.2.2025

    For the castle, I also added a grain effect to match the texture of the other illustrations.

    Fig.3.8 Apply grain effect, Week 2, 17.2.2025


    Fig.3.9 Final illustration of the castle, Week 2, 17.2.2025

    After gathering all the essential illustrations, I planned to design the poster as a timeline infographic. 

    Fig.3.10 Layout #1, Week 3, 17.2.2025

    I also created another layout featuring a crystal ball with the castle inside.


    Fig.3.11 Layout #2, Week 3, 17.2.2025


    In week 3 class, I received some feedback from Mr. Shamsul. I only received feedback for layout#1. Mr. Shamsul said it looked too plain and that the chosen font didn’t match the princess theme. He also suggested adding more princess elements to make it more appealing. After receiving the feedback, I started exploring different fonts and princess-themed elements to enhance the design. 

    For the font choices, I selected New Waltograph  & White Dream for the title and princess names, Noteworthy for the movie titles, Herculanum for the category labels, and Bodoni Std for the years.

    For the princess elements, I searched through Pinterest, Freepik, and Google to find suitable graphics. Some of the pictures were too blurry after I cropped them, so I traced and redrew them to make them clearer. 

    Fig.3.12 Elements illustrated by me, Week 3, 20.2.2025


    FINAL OUTCOME

    Fig.3.13 Final Latch Infographic Poster ( JPEG) , Week 3, 21.2.2025


    Fig.3.14 Final Latch Infographic Poster ( PDF) , Week 3, 21.2.2025



    FEEDBACK


    Week 3

    General Feedback: We can improve the poster by exploring different layout ideas for the title and applying design principles to make the overall design more visually appealing and well-structured.

    Specific Feedback: The font doesn’t quite match the princess theme, so it’s better to look for other font choices.  The layout is fine, but the background feels too simple and not very interesting — adding more princess or Disney elements would improve it. Also, make sure the category labels are consistent with the other information so people can clearly understand the different categories.




    REFLECTION


    In this exercise, I learned about the LATCH principle and applied it to an infographic poster. It was a really interesting task because we got to choose any topic we liked, which made the process more enjoyable. I had a lot of fun working on this, even though coming up with the layout and preparing the poster elements took a lot of time and effort. Through this exercise, I also gained a better understanding of the LATCH principle, which stands for Location, Alphabet, Time, Category, and Hierarchy. It taught me how to organize information in a clear and structured way, making it easier for people to understand and follow. This helped me a lot when arranging the Disney princesses in my poster based on their different categories.




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