Motion Graphics & Compositing / Project 3

17.6.2025 - 4.7.2025   / Week 9 - Week 11
Bong Sue Zhiun / 0366866
Motion Graphics & Compositing / Bachelor of Design ( Hons ) in Creative Media
Project 3: Channel Identity



TABLE OF CONTENTS










LECTURE

Week 10

Mr. Fauzi shared three tutorial videos with us: one on creating storyboards for motion design, another on animatics for motion projects, and the last on turning storyboards into actual motion design or animation.

Storyboards for motion design


Storyboard: A storyboard helps us see how the final animation or video will look and move before we start making it.

How to Start:

  1. Look at the Script: Read the script again to understand what camera angles and scenes fit the story best. You can follow these five parts to plan the story:

    • Establishing – Show the place or setting.

    • Inciting Action – Show what starts the story.

    • Reaction – Show how people or things respond.

    • Analyze the Situation – Show what’s going on or what the problem is.

    • Calculation Montage – Show quick scenes that lead to a choice or solution.

  2. Sketch the Scenes: Draw small, simple pictures (called thumbnails) for each scene. You can draw on paper, on a tablet, or use drawing apps — whatever is easiest for you.

  3. Arrange and Add Notes: Put the sketches in order, following the script. Add short notes to explain what’s happening in each scene (like actions, camera moves, or sound).


Animatics for Motion Design



Animatics: Animatics are like rough or early versions of an animation. They look a bit choppy because they use still images (from the storyboard) to show how the final video will be timed and flow.

This helps plan out the pacing, movement, and sound before starting full animation.

Steps to Create an Animatic:

  1. Label and Name Each Scene
    Give each scene a clear name or number so it's easy to organize and follow.

  2. Put the Storyboard into a Timeline
    Place the storyboard images in order on the timeline in a video editing or animation software.

  3. Adjust the Timing
    Change how long each scene stays on screen. Match the timing to the script, voiceover, sound effects, or music.

  4. Add Sound
    Include voiceovers, sound effects, and background music to see how everything works together.

  5. Check the Flow
    Watch the animatic to check if the story is clear, the pace is right, and the transitions work well.



From Storyboard to Motion






INSTRUCTIONS





PROJECT


This project continues from Project 2: Channel Bumper, where we will develop a 15–30 second channel ident motion graphic using the same brand. A channel ident is a short animated video that reflects the brand’s style and personality. For this project, I will continue with the brand I previously worked on—Dododots. While Project 2 focused on a brief brand introduction, this time the video will give more details about Dododots’ products.

1. Moodboard

I found several motion graphic references related to channel idents that inspired me for this project. These references showcase creative transitions, bold typography, smooth animations, and playful color schemes that reflect each brand’s identity clearly within a short time frame. 

Skinny coffee: https://pin.it/6MdOLeTWG
Korea advertising video: https://pin.it/42r5Ib7tE

Fig.3.1 Moodboard, Week 10, 24.6.2025



2. Storyboard

After researching and creating a moodboard, I moved on to develop the storyboard. Since I want to keep the same style and flow from my channel bumper, the intro and outro of the channel ident will remain the same. I will add new scenes in the middle that focus more on showing the products from Dododots.

Fig.3.2 Storyboard #1, Week 10, 24.6.2025



Fig.3.3 Storyboard #2, Week 10, 24.6.2025



Fig.3.4 Storyboard #3, Week 10, 24.6.2025



3. Photoshop

I downloaded some posters from the official Dododots website and imported them into Adobe Photoshop to remove the background, so I can use them cleanly in my motion graphic without any distractions.

Fig.3.5 Dododots official poster, Week 11, 1.7.2025


Fig.3.6 Removing background using Photoshop, Week 11, 1.7.2025


For the pimple patches shown in the product, I first cropped them out and imported them into Adobe Illustrator. Then, I added a transparent plastic layer behind them to represent the packaging that holds the patches.

Fig.3.7 Add transparent layer behind the patches in Illustrator, Week 11, 1.7.2025



4. Illustration

In this project, I didn’t create many new illustrations because the main focus is on showing the actual products. I reused the pimple patch shapes I made in Project 2 and imported all the images with removed backgrounds into Adobe Illustrator. This made it easier to organize and rename them into separate layers within one file.

Fig.3.8 Preparing all visual elements in Illustrator, Week 11, 1.7.2025



5. After Effects

After preparing all the visual elements, I started animating them in Adobe After Effects.

Fig.3.9 Progress of animation in After Effects, Week 12, 8.7.2025



6. Premiere Pro

As Mr. Fauzi suggested, after finishing the animation in After Effects, I imported the video into Premiere Pro to add sound effects and background music. All the music and sound effects—like the button click, whoosh sound, and background music—are the same as in Project 2. I reused them to keep the same style, but I changed their timing a bit to match the new video.

Fig.3.10 Add sound effects and bgm using Premiere Pro, Week 12, 8.7.2025



FINAL OUTCOME



Slide Compilation









FEEDBACK


Week 10

Specific Feedback: Use the brand’s official poster that is already made. There’s no need to create new vectors unless they are preferred for layering. The poster can be separated into layers to create a simple animation. Check Pinterest for ideas. Start with something simple first. 

Week 11 

General Feedback: When showing the product and its details, make sure there’s enough time for the audience to read the text and look at the visuals.

Week 12

Specific Feedback: The text can start with slow movement, then transition faster between scenes using Easy Ease for smoother control. Keyframes should be adjusted, especially for longer scenes. Once the animation is complete, the video can be rendered and imported into Premiere Pro to add sound effects and background music.




REFLECTION


This project was quite tricky because I had to fit a lot of product details into a short video. Dododots has many features worth sharing, but I had to pick just a few to focus on, which wasn’t easy. It made me think more carefully about what really matters to the audience. Still, I enjoyed the process, especially tying everything back to the brand style from Project 2. It helped me sharpen my skills in editing, planning, and making decisions under a tight time limit.




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