Digital Photography and Imaging / Week 10
28.11.2023 - 4.12.2023 / Week 10
Bong Sue Zhiun (0366866)
Digital Photography and Imaging
Project 2B : Conceptual Product Photoshoot & After Effects Exercises
TABLE OF CONTENTS
1. Lecture
2. Instructions
3. Tutorial
4. Practical
5. Project
LECTURE
Adobe After Effects

Fig.1.1. Adobe After Effects , Week 10 , 28.11.2023
- Adobe After Effects is a 2.5D animation software used for animation, visual effects, and motion picture compositing.
- It is used in film, TV, and web video creation.
- This software is used in the post-production phase, and has hundreds of effects that can be used to manipulate imagery. This allows us to combine layers of video and images into the same scene.

Fig.1.2. Adobe After Effects , Week 10 , 28.11.2023
Adobe After Effects takes a different approach for creating movement.
Motion graphics animation works by manipulating vector and rasterised art to create and tell a story.
We can integrate physical based media as well through photographs and videography.
Pre-composing in Adobe Photoshop

Fig.1.3. Pre-composing in Adobe Photoshop , Week 10 , 28.11.2023
- Photoshop : Transforming still images (graphic elements and photography) into moving images.
- Photoshop is a platform to composite the layers.
All the layers need to be arrange and rename accordingly so that it will be organise and easy to be animated in After Effects.
Pre-composing in Adobe After Effects

Fig.1.3. Pre-composing in Adobe After Effects , Week 10 , 28.11.2023
After Effects : Animating layers sequence from various elements and platform.
Adobe After Effects is a digital visual effects, motion graphics, and compositing application.
We can import elements such as images, video, vector and more into After Effects.
- All the layer elements need to be organised and synchronised to the external software platforms such as Photoshop & Illustrator.
After Effects files does not embed its media, it links to it.
References ( From still images to moving images - From Photoshop to After Effects )
Adobe After Effects
| Fig.1.1. Adobe After Effects , Week 10 , 28.11.2023 |
- Adobe After Effects is a 2.5D animation software used for animation, visual effects, and motion picture compositing.
- It is used in film, TV, and web video creation.
- This software is used in the post-production phase, and has hundreds of effects that can be used to manipulate imagery. This allows us to combine layers of video and images into the same scene.
| Fig.1.2. Adobe After Effects , Week 10 , 28.11.2023 |
Adobe After Effects takes a different approach for creating movement.
Motion graphics animation works by manipulating vector and rasterised art to create and tell a story.
We can integrate physical based media as well through photographs and videography.
Pre-composing in Adobe Photoshop
| Fig.1.3. Pre-composing in Adobe Photoshop , Week 10 , 28.11.2023 |
- Photoshop : Transforming still images (graphic elements and photography) into moving images.
- Photoshop is a platform to composite the layers.
All the layers need to be arrange and rename accordingly so that it will be organise and easy to be animated in After Effects.
Pre-composing in Adobe After Effects
| Fig.1.3. Pre-composing in Adobe After Effects , Week 10 , 28.11.2023 |
After Effects : Animating layers sequence from various elements and platform.
Adobe After Effects is a digital visual effects, motion graphics, and compositing application.
We can import elements such as images, video, vector and more into After Effects.
- All the layer elements need to be organised and synchronised to the external software platforms such as Photoshop & Illustrator.
After Effects files does not embed its media, it links to it.
References ( From still images to moving images - From Photoshop to After Effects )
INSTRUCTIONS
TUTORIAL
Kinetic Typography
Tutorial for Kinetic Typography , Week 10 , 28.11.2023
After Effects
Tutorial for After Effects Exercises , Week 10 , 28.11.2023
PRACTICAL
After Effects Exercise
1. Create new composition and configure the composition settings. Setting 1080 px (Width) x 1920 px (Height) and duration for 15s.
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2. Create folders and rename them to 6 sections.
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| Fig.4.2. Rename the folder , Week 10 , 28.11.2023 |
3. Import Photoshop file into After Effects under folder 04_PSD. The photoshop file must import as Composition - Retain Layer Sizes and the layer option have to be editable layer styles.
| Fig.4.3. Ways to import file , Week 10 , 28.11.2023 |
4. Create a keyframe animation to the layers using Position ( P ). Position controls the X and Y coordinates of the object, with the top left corner of the composition window being ( 0,0 ). Objects can also move entirely off the composition window, becoming non-visible.
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| Fig.4.4. Position the object , Week 10 , 28.11.2023 |
5. Create keyframe animation to the layers using Mask path. A mask is often a shape that reveals or conceals a particular region of a layer in our composition. We can use masking to hide or reveal a portion of a layer or an object.
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| Fig.4.5. Mask path , Week 10 , 28.11.2023 |
6. Null object : Invisible layers in After Effects that can be used for efficient control of movement of other layers. Use the parent and link to have other layers follow the null object.
| Fig.4.6. Null Object , Week 10 , 28.11.2023 |
| Fig.4.7. Easy Ease, Week 10 , 28.11.2023 |
8. Addition of motion blur simulates the effect of fast-moving objects in real life, contributing to the overall realism and fluidity of the animation.
Render output: Quicktime (.MOV) or ( .MP4 )
| Fig.4.9. File > Export > Add to Render Queue > Lossless , Week 10 , 28.11.2023 |
| Fig.4.10. Format Options > Animation / H264 > Ok , Week 10 , 28.11.2023 |
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| Fig.4.11. Output to: > Save , Week 10 , 28.11.2023 |
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| Fig.4.10. Render , Week 10 , 28.11.2023 |
Final Outcome
Final outcome , Week 10 , 28.11.2023
PROJECT
Part 2: Editing & Post Production
I decide to go with the idea #3 ( Chocolate bar & eye shadow palette ). Below are a few photographs I took of the items.
| Fig.5.1. Eye shadow palette , Week 10 , 28.11.2023 |
| Fig.5.2. Chocolate Bar , Week 10 , 28.11.2023 |
| Fig.5.2. Chocolate Bar ( Mirror Reflection ), Week 10 , 28.11.2023 |
The progression :
Progression , Week 10 , 28.11.2023
Final Outcome
| Fig.5.4. Final outcome , Week 10 , 28.11.2023 |
Title: Choco Palette
Description: The eye shadow palette could double as the perfect container for a chocolate bar, making it easy to bring along wherever I go. Chocolate lovers and beauty enthusiasts will both enjoy this blend of style and convenience.
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